An aggressive social media campaign enabled the $1.4 billion Honolulu-based Hawaii State Federal Credit Union to make technological and marketing strides with its members that rivals its competition on the islands.
Since launching its Facebook presence in 2013, Hawaii State FCU gained 11,000 followers, more than 10% of its 90,000-plus member base and the largest fan base of any credit union in the state.
In Hawaii, businesses thrive when they are successful at building relationships and tight-knit communities, something Hawaii State FCU, with their nine branches, has been able to achieve in its online space using its website, mobile, social media and email marketing.
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