As any financial institution will attest, a lot of time, energy and resources go into developing a best-in-class card program – and for good reason. Offering just the right mix of credit and debit card products is one of the most valuable services you can provide to members.

To help you generate all the member engagement and excitement your card program deserves, comprehensive marketing and communications support is imperative. Here are CO-OP’s top 10 strategies for success:

1. Know your membership. This means leveraging advanced technologies that deliver data access and analysis reporting. Understanding member spend patterns, behaviors and preferences are critical to determining new product direction, targeted marketing segments, and the promotions and offers to execute to reach the maximum potential in your portfolio.   

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.