As any financial institution will attest, alot of time, energy and resources go into developing abest-in-class card program – and for good reason. Offering just theright mix of credit and debit card products is one of the mostvaluable services you can provide to members.
To help you generate all the member engagement and excitementyour card program deserves, comprehensive marketing andcommunications support is imperative. Here are CO-OP's top 10strategies for success:
1. Know your membership. This means leveragingadvanced technologies that deliver data access and analysisreporting. Understanding member spend patterns, behaviors andpreferences are critical to determining new product direction,targeted marketing segments, and the promotions and offers toexecute to reach the maximum potential in your portfolio.
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