The Louisiana Credit Union League launched a social mediachallenge Friday, #LACUStrong, for the state’s and the nation’s credit unions toraise funds to help credit union employees affected by the historicfloods that ravaged southeast Louisiana.

The American Red Cross called the Louisiana flooding the worstnatural disaster since Superstorm Sandy four years ago. In additionto thousands of people who have lost everything, early estimatespredict the relief effort could cost at least $30 million, RedCross officials have reported.

Connie Major, EVP and CFO of the Louisianaleague, said earlier this week that credit union CEOs and staffaround the state have lost everything.

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