Thank you for sharing!

Your article was successfully shared with the contacts you provided.

The meteoric growth of Pokémon Go has presented a fertile testing ground for financial institutions considering applying gamification and location-based services to their member acquisition strategy. At its core, the Pokémon Go phenomenon should be viewed as an opportunity to experiment with gamification as a way to support business growth by connecting with potential and existing millennial members, influencing foot traffic at branches, improving overall financial literacy and building a future member base.

There has been a lot of broad discussion around the business applications of Pokémon Go. Here are some questions to consider as you define your experiments at the outset:

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2022 ALM Global, LLC. All Rights Reserved.