Credit unions' obsession with attracting millennial members is obscuring growth opportunities from their own members and prospective members in their communities, according to marketing and communications professionals.
Those members are Generation Xers (35- to 48-year-olds), the so-called forgotten and smaller generation that got sandwiched between the much larger and louder baby boomers and Gen Y.
It seems that credit union marketers, and those in many other industries, have simply forgotten or perhaps given up on reaching out to Gen X. Consider this: Can you remember the last time a credit union conference featured breakout sessions on Gen Xers?
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