Pokémon. It's 2016 and you've still gotta catch 'em all. ThePokémon Go craze is in full force. But what does this have to dowith credit unions? If you can jump on board the craze it's an easyway to create brand awareness. Credit unions, and other businessesfor that matter, are always looking for ways to be heard. Here'syour chance.

Pokémon Go is unique in the fact that it forces users to walkaround in order to advance within the game. Right now people areflocking to Pokégyms and Pokéstops, which are simply differentplaces around town. Literally, public parks are full of people withphones in their hands, eyes glued to the screen, swiping back andforth throwing pokéballs. These people are current members orpotential members.

Vibrant Credit Union is leveraging the Pokémon craze to createbrand awareness and get involved in the community by bringing ourone of a kind ice cream truck to local Pokémon hotspots. Typically,the converted 1974 VW cruises around town handing out free icecream to community members at local business and community events.Lately, it's been spotted at Pokestops and Pokegyms. People show upfor Pokémon and leave with ice cream!