“To say it has spread like wildfire is to exaggerate thepower of wildfires.” That's how The New Yorker contributorOm Malik characterized the rapid adoption of the latest mobilegaming craze, Pokémon Go.

Built on a foundation of augmented reality, the game overlaysthe real-time images captured by a user's smartphone camera withcartoon Pokémon characters. Kids and adults alike are wanderingtheir cities, visiting physical locations to apprehend the animatedcreatures inside a virtual world they interact with on theirscreens.

Aside from the increasing likelihood of Pokémon Go playerswandering into credit union branches, why should the largermovement care?

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