Most credit union stadium or arena naming rights business deals generate new revenue for professional or college sports teams, and provide cooperatives with brand exposure and a marketing avenue to reach new members.
But a Houston, Texas-based credit union announced a new, seven-figure deal effective July 1 that was not a typical naming rights business deal.
In exchange for the naming rights of a school stadium, the $220 million Cy-Fair Federal Credit Union will pay $1.5 million over the next 10 years to support educational programs and services at Cypress Fairbanks Independent School District in Houston.
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