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As member ranks continue to mature, the challenge to bring in new members remains a constant. Currently, the average age of a credit union member is in the late 40s, according to the World Council of Credit Unions, and is part of a generation that grew up with a litany of things millennials have no idea about. Instead of looking at this challenge as an “us versus them,” credit unions need to embrace one of the largest purchasing powers bursting onto the scene today.

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