SEATTLE — Before the financial collapse of 2006, only 35% ofAmerican consumers were interested in financial education. Sevenyears later, that number nearly doubled to 65%.
“So what that really means is that two out of three people areinterested in some sort of financial education,” Steve Rice, afinancial education executive, told a packed room at CUNA'sAmerican Credit Union Conference Monday. “From an entrepreneur'sstandpoint that is a huge opportunity.”
Rice, an executive vice president of product development atEverFi, said he is convinced financial education is also a huge opportunity for creditunions. The Washington-based firm is an education technologyprovider.
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