In 2014, a story from NPR characterized Domino's as "a tech company that happens to make pizza."

They've been laser-focused on perfecting the user experience across a number of emerging delivery channels. You can order a pizza via the Amazon Echo. You can even tweet a pizza emoji to Domino's and your favorite pie will be on its way.

One of their first user experience innovations was the Pizza Tracker. The concept is simple and the execution is elegant. You place your order online and an illustrated progress bar appears. As the employees at Domino's prep the pizza, the progress bar fills in real time from red to blue. As the pizza goes through the baking and boxing process the bar fills in further. Finally, as your order is placed in the delivery vehicle (assuming traffic laws are obeyed), you instantly see that your pizza is on its way to your front door.

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