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There is a huge opportunity for credit unions to better serve small- to medium-sized, very profitable local businesses. Understanding that these businesses need both deposit and lending assistance, more credit unions are striving to expand their member business services and improve how they attract this segment of the market. Focusing more heavily on the needs of local businesses presents a unique opportunity for credit unions for two simple reasons: First, many credit unions already have a significant number of small business relationships, and second, small businesses have historically felt neglected by the financial services world and are starving for attention typically given to retail and commercial segments.

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