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CU Grow's James Robert Lay compared the digital marketing work ahead for credit unions to how overwhelmed he felt when he welcomed his fourth child.

SAN DIEGO – Credit unions must embark on a new digital marketing journey to meet modern consumer demands, beat competitors and ultimately grow, CU Grow CEO James Robert Lay advised during a breakout session, “Banking on Digital Marketing to Grow,” at CU Direct DRiVE 16 Wednesday.

Natasha Chilingerian

Natasha has served as managing editor for CU Times since March 2015. She also served as a communications specialist for Xceed Financial Credit Union in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer for more than 13 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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