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Many branch strategies are more experimental than practical, but experts said the most forward-thinking credit unions are embracing several key must-haves to keep their branches competitive.

1. Small footprints. The average branch is 2,116 square feet, according to a recent study by the Louisville, Ky.-based digital marketing firm Codigo. But Mark Charette, CEO of the Bloomfield, Conn.-based Solidus, which specializes in branch construction, said many projects his firm sees these days are 800 to 1,500 square feet.

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Tina Orem

 

Credit Union Times

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