There's a stereotypical perception that credit union marketers and compliance officers just don't get along. But like most stereotypical scenarios, this one is almost always misleading.

In fact, marketers and compliance officers who form strong professional partnerships are successful in ensuring their social media marketing projects are not misleading, which can protect the credit union's reputation, prevent potential class action lawsuits and help avoid uncomfortable conflicts with NCUA and state examiners.

What's more, NAFCU has been urging the NCUA to modernize Part 740, which regulates advertising to accommodate the growth of social media, mobile banking and other digital communications programs. NAFCU said it continues to hear from its members that applying Part 740 to social media is unclear, complicated and burdensome.