The strategic use of social media with analytics can significantly help credit unions engage their member communities like never before and influence how to market and sell products to them.

However, there is much more to effective social media marketing than simply setting up a Facebook page or Twitter account with the credit union's name attached to it.

"Credit unions that haven't created an online culture to where their members feel comfortable interacting with them are really missing out," Bryce Roth, co-founder and president of the Oshkosh, Wis.-based marketing CUSO Chatter Yak!

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Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).