CUNA said it is developing a new strategy for member engagement to prepare for expected industry-wide changes under new bylaws approved by credit union members in March.

Mollie Bell (pictured), CUNA's chief transformation officer, said she is analyzing the results of a recent survey of credit union members to find some answers that can be used to develop a strategy for the national organization's new member engagement initiative.

Bell will lead a new engagement team that is expected to play a key role in CUNA's preparation for operating under the new bylaws, which include membership choice and a new dues structure in 2017.

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