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media tipsIs your credit union frustrated with its media coverage? Recently, I spoke at NACUSO’s Network Conference about how to work with the media to get better results. Here are five ways your credit union can achieve that goal.

1. Timeliness. Social media, which has changed everything else in business and in life, has also had a profound effect on media. I like to remind people we live in a Twitter world, on Twitter time. That means event reporting is instant; there is no lag time. Press releases with photos must be sent the same day, because attendees have already shared this information on Twitter and other social media platforms. Forget a worthless press release sent two weeks or a month after an event occurs. Even a release sent the following day has diminished timely value. Prepare your release ahead of time so you can focus on the event. Snap some photos with a digital device, attach them to your release and send them during the event or immediately afterward.

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