Community Choice Credit Union has kicked off the next evolution of its popular We Found Your Shirt campaign with another April Fool's Day prank.

Last year, the $735 million credit union based in Farmington Hills, Mich. hired actors to roam shirtless in front of a Member Center.

community choice cu This year, staffers will be wearing Community Choice branded tape measure lanyards as part of its Let's Find Your Fit campaign.

community choice credit union find your fit This April Fool's Day the credit union posted the following blog on its website and on Facebook announcing its shift into the “tailoring” business:

Community Choice Credit Union has announced it has shifted its focus from providing financial care to offering affordable tailoring services. The surprise announcement came from the newly appointed Chief Tailor Officer, Sylvester Thimble.
“It's unfortunate we had let go of so many good people, but the tailoring business is booming,” said Thimble. “I mean, you can't enter a modern workplace without seeing people dressed in full suits. Even the millennials — they love a good suit and don't really have any interest in dressing down in jeans.”
The former credit union has begun to retrofit its member centers into tailor centers. The change caught one team member by surprise.
“Our members loved us. Community Choice Credit Union has been providing great service and helping members make the best financial decisions since 1935,” said Personal Advisor, April Gag. “I'm now preparing to become a Personal Tailor. When people need to find their fit, they'll know we're the best option in Michigan.”
If you're looking to find your perfect fit, make sure to visit your local tailor center today.

Instant Insights /

Community Choice CU Helps Members Find Their Fit

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