As the banking industry hurtles headlong into the digitalage, the differences between banks and credit unions will take on anew twist. Will mission driven non-profits have the same appealthey've had in the past? Is it possible to be both mission-drivenand offer the latest in financial technology? Willconsumers increasingly want convenience above anything else?

To find answers to these questions, we at MX surveyed more than1,000 random U.S. consumers over the age of 24. What we found hasimplications for the way credit unions market to members andprospective members.

First, we found that while 43% of consumers said they prefer abank and 38% said they prefer a credit union, a full 19% say thatthey don't like either option. This doesn't bode well fortraditional institutions, given that alternative choices such asLending Club continue to grow.