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How many social media sites are you on today, scrambling for more followers, more friends – more likes or comments for your credit union? The ever-expanding volume of technology and communication channels makes it all too easy to lose sight of the one thing that will truly move the needle: Your brand and how your target audience perceives it.

Today’s power to connect can be used to simply say things – to put the kind of noise out there that people are trying their best to tune out. Or it can be used strategically, to reach members and non-members in a way they’ll want to remember.

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