The Los Angeles-based CU Wallet said it intends to drive adoption of its white label mobile wallet by offering up to 30% cash back through a strategic partnership with the San Diego-based Mogl's merchant rewards program.

The CU Wallet platform integrates Mogl offers into its application's central directory, which currently supports thousands of consumer-specific discounts and loyalty incentives in a single location. CU Wallet's 120 member credit unions, which represent more than 10 million consumers, can offer Mogl's linked offers to their own members within their own credit union-branded mobile apps.

Members connect their Visa, MasterCard or American Express cards to the Mogl network and can use them wherever they shop – in-store, in-app and online – at participating venues to instantly earn rewards and receive reward notifications.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.