Salt Lake City-based Financial Town launched BankOn video at CUNA’s Government Affairs Conference in Washington. The firm described the new product as the banking industry’s first interactive mobile video banking solution providing face-to-face customer communication, at GAC.

The comprehensive web and mobile video system provides immediate assistance at the moment of need. BankOn video calls are initiated through the mobile video app, web portal or customer communication center. It provides access to live financial professionals, sales and service representatives.

“In just the past few years, data speed, affordability of consumer plans and mobile technology itself have advanced significantly,” Financial Town founder Gene Pranger, who pioneered the video banking concept with the uGenius platform in 2008, said. “Now, we’re adding mobile video banking to the mix, and the result is a communication system unlike anyone has experienced.”

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Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).

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