For credit union executives, the start of a New Year generally spawns a period of intense introspection into how to improve on a variety of issues from the previous year. Of course you want to generate more revenue and grow your member base. Surely you want access to the latest and most efficient technologies. Certainly you want to create happy, productive and loyal employees. What if I told you that there is a secret sauce to achieving all of the above? It’s called company culture, and it can be a real game changer.

We’ve all heard and many of us have affirmed that culture eats strategy for breakfast (as first attributed to Peter Drucker). The reason: People are loyal to culture and it is more resilient than strategy. In other words, your culture is your brand! Strategies can be copied, but no one can copy your culture. Therefore, it is absolutely crucial as a credit union executive to be intentional in designing initiatives that improve your credit union’s culture.

When looking closely at your strategic business plan for 2016, I encourage you to evaluate whether what you’ve outlined is even feasible given the current culture you’ve created. Do you have a culture plan? Make no mistake, you are significantly responsible for the happiness, productivity and mindset of those working under you. If you can identify areas of dissatisfaction, underperformance or even complete failure, working to create a dynamic culture shift can have a positive effect on overall output. To effectively institute such profound change, there are steps that must be methodically followed in order for it to last and truly move the needle. Frankly, the process could take years.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.