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For credit union executives, the start of a New Year generally spawns a period of intense introspection into how to improve on a variety of issues from the previous year. Of course you want to generate more revenue and grow your member base. Surely you want access to the latest and most efficient technologies. Certainly you want to create happy, productive and loyal employees. What if I told you that there is a secret sauce to achieving all of the above? It’s called company culture, and it can be a real game changer.

We’ve all heard and many of us have affirmed that culture eats strategy for breakfast (as first attributed to Peter Drucker). The reason: People are loyal to culture and it is more resilient than strategy. In other words, your culture is your brand! Strategies can be copied, but no one can copy your culture. Therefore, it is absolutely crucial as a credit union executive to be intentional in designing initiatives that improve your credit union’s culture.

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