Members who use mobile banking bring in 36% more revenue thanbranch-only members and are less than half as likely to leave theircredit unions, according to a study by Fiserv released thisweek.

The survey of eight credit unions and nine banks conducted overa 12-month period in 2014 and 2015 found that within three monthsof adopting mobile banking, the average number of monthly POStransactions for credit union members rose by 19%, their ATM transactions jumped 25% and their bill paytransactions leapt 13%. Mobile banking consumers also bought morefrom their credit unions, holding 2.3 products versus 1.3 forbranch-only consumers, the study said.

Increasedmobile adoption and usage will net a larger ROI for financialinstitutions that proactively work to build a robust mobile channel– one that serves the needs of the highly valuable mobile bankingconsumer,” the report said.

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