Mortgage lending can be the key to your credit union’s growth in the future. Opportunities abound for credit unions, individually and cooperatively. By securing a member with a mortgage loan, you have many chances to offer them other products and services, as well as helping them achieve the American dream of home ownership.

I have no doubt this is not new information for you – you’ve heard it around. But let’s talk more specifically about this New Year.

To succeed in the mortgage lending business in 2016, I believe credit unions must take two basic actions. First, they must develop strategies to deal with purchase money loans. And second, they must find ways to work collaboratively. (While this message is aimed primarily at credit unions with mortgage programs, there is no good reason to not consider starting your own program – alone or with partners – if you want to grow your business.)

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