The $303 million, Alpena, Mich.-based Alpena Alcona Area CreditUnion announced it closed $2 million in loans using Yak! Tracker, asocial media lead generation application from the Oshkosh,Wis.-based CUSO Chatter Yak!
AAACU adopted Yak! Tracker, which allows credit unions to usesocial media to generate leads and revenue, in March 2015. As aresult, the credit union recently generated nearly 200 new loanleads and, in 2015, closed $2.2 million in loans from Yak! Trackergenerated leads.
AAACU said its initial reasoning for choosing Chatter Yak! wasto simply to grow its fan base, however.
Continue Reading for Free
Register and gain access to:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts.
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders.
- Educational webcasts, white papers, and ebooks from industry thought leaders.
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com.
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
