This year, marketing trends in the credit union industry are expected to center on improving the member experience through traditional and digital channels, combining digital technology with the human touch, telling the credit union's story through video, and making social media investments to attract and engage young members.
But credit unions will also face challenges throughout 2016, such as ad blocking and changes in SEO.
Mark Arnold, a Carrollton, Texas-based marketing consultant, predicts credit unions will invest more resources in branding rather than marketing to create a positive and consistent member experience in the branch, in the call center, online and on mobile devices.
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