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The new year is a good time to rebrand a credit union, according to one expert, and three credit unions have done just that by kicking off 2016 with new names and new looks.

Kearny, Neb.-based Kearney FCU became Trius FCU in December, according to the financial institution. It has about $14.5 million in assets and 2,800 members.

Founded in 1967, the credit union was first known as Third Kearney FCU. It became Kearney FCU in 1981, and was party to five subsequent mergers, according to the credit union.

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Tina Orem

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