X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

What does it mean to be a “trusted brand”? For years, advertising agencies and businesses large and small have understood that word of mouth is the most powerful marketing campaign of all.  When someone recommends a product or service, they are not just saying they liked it; they are putting their own reputation and credibility on the line. If the other person does not like the product or service, it not only affects their future buying decision – it also affects the trust they have for the person making the recommendation. For years, hospitals have used patient satisfaction surveys to gauge their performance on customer service. The key question used as the gold standard of how they are doing is, “How likely are you to recommend the hospital to a friend or family member?” If former patients are willing to put their own reputation and trustworthiness on the line to recommend a hospital, it must really be an outstanding place. Thus reputation and trust drive business credibility and profits.  

Stuart Levine

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.