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What does it mean to be a “trusted brand”? For years, advertising agencies and businesses large and small have understood that word of mouth is the most powerful marketing campaign of all.  When someone recommends a product or service, they are not just saying they liked it; they are putting their own reputation and credibility on the line. If the other person does not like the product or service, it not only affects their future buying decision – it also affects the trust they have for the person making the recommendation. For years, hospitals have used patient satisfaction surveys to gauge their performance on customer service. The key question used as the gold standard of how they are doing is, “How likely are you to recommend the hospital to a friend or family member?” If former patients are willing to put their own reputation and trustworthiness on the line to recommend a hospital, it must really be an outstanding place. Thus reputation and trust drive business credibility and profits.  

Stuart Levine

Credit Union Times

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