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Larry PrussVideos are becoming a critical part of the online identities for many companies. For financial institutions, the questions of the day are could or should they make use of online videos?

The should will be addressed at the end of this article, but certainly, online videos could serve as the business equivalent of a selfie. They are a way of connecting with customers and illustrating what an FI is: A group of humans with their own thoughts, passions and flaws.

When it comes to engaging audiences, retailers already know nothing beats a video. When its strong visuals are combined with audio, a video quickly grabs a person’s attention. It can also be extremely humanizing.

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