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More Consumers Prefer Mag Stripes to Chips: Survey,” Oct. 27

Duh!!! It’s hard to conceive of a survey where consumers would not favor choices with which they are familiar over choices with which they are unfamiliar. Given that EMV has not yet been fully implemented in the U.S. and card issuers have made virtually no effort to educate cardholders on the tangible benefits of chip and PIN based on decades of fraud reduction around the world, it would be difficult to find American cardholders with sufficient knowledge of and experience with EMV technology to respond to this survey with any degree of credibility. The only thing that could make this research worse would be if it discouraged credit unions from actively leveraging EMV cards to protect members from fraud, ID theft and other such attacks.

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