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You know the old expression: ’Tis the season! In this case, ’tis the season for giving. The fourth quarter of every year is a time focused on philanthropic giving. After all, Nov. 15 was National Philanthropy Day – a day when thousands of people around the world come together to put philanthropy into action and recognize the change that philanthropy brings to our communities.

This time of year is a great time for credit unions to really look at their philanthropic efforts and ask some basic questions. Are we putting our money where our mission is? What’s the impact of our philanthropic giving and is it accomplishing the goals we want? Asking these questions may lead to ways to improve your current model, change the way you think about giving and help you document the impact your generosity is having on your community.

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