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You know the old expression: ’Tis the season! In this case, ’tis the season for giving. The fourth quarter of every year is a time focused on philanthropic giving. After all, Nov. 15 was National Philanthropy Day – a day when thousands of people around the world come together to put philanthropy into action and recognize the change that philanthropy brings to our communities.

This time of year is a great time for credit unions to really look at their philanthropic efforts and ask some basic questions. Are we putting our money where our mission is? What’s the impact of our philanthropic giving and is it accomplishing the goals we want? Asking these questions may lead to ways to improve your current model, change the way you think about giving and help you document the impact your generosity is having on your community.

So how can your credit union maximize its philanthropy and corporate donation/community involvement programs? For starters, your credit union’s charitable contributions should align with and advance the guiding philosophy of helping members improve their financial well-being. As cooperative financial institutions, credit unions exist to serve their members. The focus should always be on what the members need from us to support their financial lives. It’s critical for credit unions to leverage their generosity to truly advance their mission.

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