CFPB Director Richard Cordray addressed the crowd at the ABA Annual Convention in Los Angeles Nov. 10.

LOS ANGELES – As today’s banks and credit unions face competition from online-only financial services providers, many fear branches may one day be a thing of the past. But traditional financial institutions should toss their worries aside, because while the importance of digital experiences is growing, brick and mortar locations as well as in-person services will not disappear.

That’s what Geezeo’s principal and chief marketing officer, Bryan Clagett, assured an audience of mainly small community bankers Nov. 10 at the American Bankers Association’s annual convention. Clagett, whose company provides personal financial management tools to more than 400 banks and credit unions, offered digital marketing tips as part of a panel discussion with Karen Partee, senior vice president and chief marketing officer for Texas Bank and Trust, and Candace Wiest, president/CEO for West Valley National Bank.

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Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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