In today’s digital society, consumers are used to service anytime, anywhere. As a result, the personal experience between consumers and their financial institutions has dwindled, and credit unions are realizing they must provide a superior experience to their members and revitalize their personal relationships in order to survive.

TimeTrade recently surveyed 1,052 consumers and 100 financial executives, asking in-depth questions regarding their perceptions and behaviors around customer experience and banking. The survey revealed that the majority of consumers still visit their bank’s branches a minimum of five times a year – at least once per quarter. Smart credit unions will use these visits to provide a highly personalized experience with the right credit union employee in a timely manner.

Credit unions understand the increasing value between a more personalized member experience and their bottom line. They are realizing that the quality of human interaction – the knowledge and expertise their employees can offer during an in-person interaction – leads to a high-value banking experience and helps them acquire and retain members.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2022 ALM Global, LLC. All Rights Reserved.