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In today’s digital society, consumers are used to service anytime, anywhere. As a result, the personal experience between consumers and their financial institutions has dwindled, and credit unions are realizing they must provide a superior experience to their members and revitalize their personal relationships in order to survive.

TimeTrade recently surveyed 1,052 consumers and 100 financial executives, asking in-depth questions regarding their perceptions and behaviors around customer experience and banking. The survey revealed that the majority of consumers still visit their bank’s branches a minimum of five times a year – at least once per quarter. Smart credit unions will use these visits to provide a highly personalized experience with the right credit union employee in a timely manner.

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