Tansley Stearns

It’s easy to get caught up in the excitement of new technology. While pregnant with my daughter, I was in heavy planning mode. I talked to my friends who had young children. I read every book I could find. I created lists of all the must-have gear and gadgets. My baby registration included an electronic swing, a bottle sanitizer, the latest video monitor, and every other bright and shiny object that promised to make me a better new parent. Six months after her birth, the bottle sanitizer was still in use. Much of the rest of the gear was in a corner or in the basement. Some of it remained unopened.

The must-have gear remained unopened because it quickly became clear to me that the key to success in parenting had nothing to do with gadgets. (Although some were cool and a few were even helpful). Success came from the hard, time consuming and essential fundamentals: Holding her lots. Hugging her lots. Changing and feeding her when she cried. Reading her books. Making ridiculous noises that comforted her. In the witching hour when nothing else worked, I held her and danced until my legs hurt and my arm was numb because it soothed her.

Your member experience is no different. In a time when 87% of American adults are online, 64% of American adults now own a smartphone of some kind, and holiday sales of consumer electronics are expected to reach nearly $34.2 billion in 2015, according to the Consumer Electronics Association, credit unions feel compelled to focus heavily on technology and provide their members with the latest mobile apps and newest suite of online options. We have to take care of our members. We must meet their needs.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Tansley Stearns


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.