Seedrs, a London-based crowdfunding investment firm, announced a plan Monday to allow a broad range of U.S. investors to make equity investments in startups and small businesses.
Seedrs provided £4.5 million (equal to about $7 million) to British and European peer-to-peer lending and crowdfunding platforms in 2014, according to the London-based publication Tech City News.
Through the new U.S. platform, general investors will have the opportunity to capitalize on startup firms – something that has so far been limited to wealthy investors and financial institutions, the company said. In the U.K. and Europe, investors made equity investments of as little as 10€ or £10 (equal to about $11 to $15.50) using the platform, the company added.
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