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Consumers with subprime credit scores captured more than 25% of all U.S. auto sales, according to CUNA Mutual auto lending expert Steve Hoke, who also laid out ways credit unions can capture a greater portion of this potentially valuable loan market.

Hoke, CUNA Mutual Group’s Director of Loan Growth Products, told attendees of the insurer’s Discovery Conference on Oct. 21 that by ignoring the auto loan needs of members with subprime scores, they’ll risk losing them to other institutions.

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