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If a credit union is looking to create a beachhead for the future, it could do worse than appealing to the largest, fastest-growing and youngest demographic group in the U.S. And yet, the figures don’t show that happening. The demographic group to which I’m referring is Hispanics, nearly half – 46.4% – of whom are either unbanked (17.9%) or underbanked (28.5%).

As credit unions, priding ourselves on our inclusiveness and commitment to helping average working people to get ahead, this should bother us. After all, we know that being underbanked or unbanked makes a person much more vulnerable to financial abuses and can keep them from enjoying the benefits and conveniences of mainstream financial services.

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