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Across the payments industry, there has been much discussion about the approaching October 1 deadline for EMV compliance. Set by MasterCard, Visa, Discover and American Express, this is the date when the least EMV-compliant entity – either the merchant or card issuer – will assume liability for counterfeit card fraud during U.S. card-present transactions. 

While this liability shift will ultimately alter the way counterfeit card fraud is addressed, the question remains: What changes can we expect to see out in the marketplace on October 1, and what do these changes mean for credit unions?

Expect Business As Usual

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