It sure feels like marketers are facing an uphill battle when it comes to marketing these days. And that includes credit union marketers! Consumers are becoming more and more dependent on their mobile devices to conduct a majority of their financial transactions. Attention spans have gotten shorter. And we’re all suffering from information overload due to the explosion of digital media channels that has occurred over the last few years. Add that to the threat of new competition in the financial services space from disruptors such as Apple Pay and Google Wallet, and you have a perfect storm. 

So what’s a marketer to do? What can a credit union marketer do to compete in this changing landscape? What strategies, channels and programs should you utilize to effectively reach your members? One suggestion is to look to your current data. There are likely to be valuable nuggets of information already at your disposal to help you reach out and connect with your members in an unforgettable way.

Here are some of the most commonplace areas to investigate to learn more about your members:

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.