Thank you for sharing!

Your article was successfully shared with the contacts you provided.
cu direct hartleyIn 2015, we have continued to see positive loan growth in many areas. That said, we all know that loan growth can be heavily tied to, among other things, economic, regional and seasonal factors that aren’t always in our control. Because of this, many credit unions have identified the need to diversify their portfolios, seek out higher yielding loan opportunities where possible, and identify areas where they can provide new loan options to members and businesses in their local communities. Diversity is key to maintaining a healthy credit union lending ecosystem.

One way to diversify, reduce concentration risk and increase profitability is to expand your business to new frontiers with retail lending. The growing retail lending marketplace provides credit unions with a key new growth channel that focuses on unmet consumer needs. New opportunities exist for point of sale consumer lending in high-end retail and medical services that can help distinguish local credit unions from large banks.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Dig Deeper

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.