Rewards-Savvy Credit Unions Are Beating Banks at Their Own Game
Rewards programs are an indispensable marketing tool, and their technology is evolving quickly.
By CO-OP Financial Services|August 18, 2015 at 08:00 PM
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We have all experienced the allure of rewards. From complimentary airline tickets and hotel rooms to cash back, discounts and free samples of our favorite products, as consumers, we love being rewarded for our brand loyalty.
This dynamic has come to define the payment market as card providers continue to vie for our business. In fact, 80 percent of payment transactions today are made using a rewards card.
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