Thank you for sharing!

Your article was successfully shared with the contacts you provided.

As the definition of family has evolved, it’s important that financial institutions develop products and services that meet the changing needs of the modern family.

The first hurdle may be one of perception. According to a UBS Investor Watch, “Beyond the Picket Fence: Financial Challenges of the Modern American Family,” many of today’s families including households without children, same-sex couples, blended families with children from a prior marriage, the contemporary mix multigenerational families (aging parents or adult children living at home) and older, first-time parents, feel that financial guidance is skewed toward “traditional families.”

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Dig Deeper


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2022 ALM Global, LLC. All Rights Reserved.