X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
nielsen digital consumer report

According to the Nielsen Digital Consumer Report, two-thirds of U.S. consumers own a smartphone. People are now using mobile devices for just about everything, and their expectations are high. A report by IBM revealed that consumers expect transactions to be easier on mobile devices than they are offline or on a desktop computer. This creates great opportunity for credit unions to engage with members, increase loyalty and build their brand.

In the payment card world, all but the very largest credit unions typically outsource their card issuing and transaction processing requirements to third-party service providers or processors – due to their relatively small size, it is not practical or financially viable to perform these tasks in-house in the manner adopted by most issuing banks. The mobile channel brings new challenges and risks, but also a significant opportunity for credit unions to take control and perhaps consider performing some tasks in-house. They can create a more responsive environment using proven off-the-shelf packages that the vendor community is already supplying to issuing banks to facilitate mobile payments.

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.