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One of the first questions I ask credit unions in strategic planning meetings is, “Which segment represents the largest portion of your membership base?” The typical answer: “Older,” referring mostly to the baby boomers, people born between 1946 and 1964.

I follow that up with another question: “What member segments are you focused on attracting?” The overwhelming answer: “Gen Y/millennials.” With little prompting, I learn the reason. They feel a need to replace an aging customer base.

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