Granting one person the responsibility and authority to manage a credit union’s card program can provide the control and attention the program needs to take off, according to PSCU’s card portfolio consultancy, Advisors Plus.

The St. Petersburg, Fla.-based CUSO documented the impact of that strategy in a case study on the success of the $1.6 billion, 148,000-member ORNL Federal Credit Union, where credit card balances climbed 63% after a single manager began overseeing the program.

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