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How many times have you gone to a fast food restaurant planning only to order a hamburger and then left with a side of fries, too? When asked at the right time, that old question, “Do you want fries with that?” is almost always guaranteed to elicit an affirmative response.

What if your credit union could take a similar approach and effectively cross-sell additional products and services that your members want, when they want them? With the right tools and technology, you can.

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