Search
 
News

Digital Wallet Adoption Stagnant: Gallup

Uniqueness, ease of use and helpfulness are key to engaging digital wallet users.

X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Digital wallets are all the rage in the tech world, but according to a new Gallup study of over 17,000 adults, regular consumers are just lukewarm about them.

Three in 10 customers who are engaged, which Gallup defined as emotionally attached to their digital wallets and willing to go out of their way to use them, said they used a digital wallet every time or almost every time they could in the past 30 days. Only 12% of indifferent customers, which Gallup described as having take-it-or-leave-it attitudes about digital wallets, said they used their digital wallets every time they could; actively disengaged customers reported doing so only 2% of the time.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Tina Orem

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.