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Digital Wallet Adoption Stagnant: Gallup

Uniqueness, ease of use and helpfulness are key to engaging digital wallet users.

By Tina Orem | Updated on July 07, 2015

Digital wallets are all the rage in the tech world, but according to a new Gallup study of over 17,000 adults, regular consumers are just lukewarm about them.

Three in 10 customers who are engaged, which Gallup defined as emotionally attached to their digital wallets and willing to go out of their way to use them, said they used a digital wallet every time or almost every time they could in the past 30 days. Only 12% of indifferent customers, which Gallup described as having take-it-or-leave-it attitudes about digital wallets, said they used their digital wallets every time they could; actively disengaged customers reported doing so only 2% of the time.

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Tina Orem

 

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