Once mobile banking end-users login, 80% of the time they only check their balances. That's according to the latest Monkey Insights "little-data" report from the Austin, Texas-based Malauzai Software.
The recap spotlighted key trends in mobile banking usage based on May 2015 data from 290-plus credit unions and banks, and covered 5.9 million logins from 325,000 active mobile banking users.
The report also revealed the following:
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Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
